Hargrove Team of Companies
A Case Study
Overview
Product(s)
Marketing collateral for the Hargrove Team of Companies, from social media posts to flyers to custom illustration
Project duration
Feb 2020–July 2022
Goal
To refresh Hargrove’s brand across all their companies: Hargrove Engineers & Constructors, Hargrove Life Sciences, Hargrove Controls & Automation, and Tormod, LLC
Roles
Art and content direction, illustration, project management, photography, and design
Hargrove Foundation Gala 2022
Goal
To create the branding for the 2022 Hargrove Foundation Gala
Collateral created
- Save the Date
- Invitation
- Sponsorship packe
I designed the Sponsorship package to be only one color so it was easier for it to be printed and shared to various clients and sponsors. At the time, I was also transitioning to a new role in a different company, but I was asked to help finish out the invites and sponsorship packet for my team.
Hargrove Company Calendar
I have currently spearheaded two company calendar campaigns. Along with designing the calendar, I lead the coordination of our vendor and admin teams to distribute over 4000 calendars to 16 offices nationally.
I also collaborate with the rest of our marketing Team for the digital and communications component to the calendar. I coordinate with our web designer to ensure the QR codes link to the correct landing pages, as well as provide him stats from those codes as needed. I additionally work with our PR coordinator for internal communications, such as email and intranet graphic support.
Hargrove Company Christmas Card
The Hargrove Family of Companies includes Hargrove Engineers & Constructors, Hargrove Controls & Automation, Hargrove Life Sciences, and Tormod, LLC. These companies include about 2000 employees across 16 domestic and international offices.
We celebrated Hargrove’s 25th anniversary in 2020, and our marketing team launched a Christmas campaign to commemorate the occasion. I illustrated and designed a 25th anniversary-inspired Christmas card, social media graphics, and digital booklet to display the artwork of our teammates’ children (a company tradition). I also designed the images to include in the email and web campaigns for my marketing team.
COVID Capabilities Social Media Campaign
Just a few weeks into my tenure at Hargrove, we went into lockdown. As one of my first social media campaigns for Hargrove, I was tasked with creating a series of 12 posts highlighting Hargrove services that could be utilized safety during the lockdown (such as converting control rooms and plant equipment to be used remotely). I illustrated a series of 12 icons that were utilized for social media posts, landing pages, and posters/flyers.
WHEEL Awareness Campaign
This team came to me about wanting an entire campaign just a few weeks before International Women’s Day, so no custom illustration! To better appeal to our engineering counterparts—as we are an engineering firm at our core—I added safety glasses and branded helmets to the illustration. I created a system of flyers, sharepoint graphics, and a ~20 second animated video for social media.