ABOUT PWR GRL.
Huge nerd, bit of a garbage disposal. Loves Jesus but cusses a little.
From concept to copy—
My name is Paige, and I’m an illustrator & designer currently based on the beautiful Alabama Gulf Coast. I’m known for my quirky illustrations and clean, simple style; my designs and illustrations have been used in websites, email and print marketing, social media, and collateral from catalogs to digital one-page flyers. My concepting and wordsmithing tendencies have allowed me to work with authors, podcasters, and local design organizations.
I focus on—
- Visual design: web, app, and print
- Social media management & community management
- Digital illustration
- Copywriting & editing
Want to know more? Contact me at jpaigegarland@gmail.com.
Professional Experience
MARKETING COORDINATOR • Hargrove Family of Companies • Feb 2020–Present
- Growing Hargrove’s LinkedIn following 40% 2020–2022
- Launching the Tormod social media pages and the Hargrove Controls + Automation and Life Sciences division LinkedIn pages
- Writing copy and designing layout for social media posts, flyers, and more
- Maintaining content calendars and major design projects as needed
- Designing logos, print ads, trade show setups, and other collateral as needed
EXECUTIVE ASSISTANT • Perspective Podcast • Jul 2018–Present
- Doubling podcast downloads from July 2018–July 2019
- Preparing body copy and resizing artwork for website, podcast host, email, and others
- Proofreading and editing blog posts, PDF resources, sales pages, grant applications, and others
CONTENT DIRECTOR • AIGA Mobile • Jul 2018–Mar 2021
- Email blasts have an average 14.6% open rate and 0.9% CTR
- Collaborating with the Promotions Director to develop and maintain AIGA Mobile’s online and social media presence
- Collaborating with other board members to promote and run events such as Flourish: The Emerging Designers Conference
- Generating graphics and body copy for social media
GRAPHIC DESIGNER • HCP Pumps America, Inc. • Aug 2017–Jan 2020
- Magazine ads have generated over 500 potential sales leads
- Email blasts have an average 35.1% open rate and 3.2% CTR
- Interpreting and formatting technical curves, graphs, and data
- Developing and managing advertisements, graphics, flyers, posters & other corporate materials
- Developing and managing website and implementing SEO
ILLUSTRATOR & DESIGNER • The Printed Paige Shop • Jul 2018–Mar 2020
- Art directing & producing products such as prints, t-shirts, sticker sheets, & other products
- Generating over 100 sales in less than a year
- Researching manufacturers & conducting competitor research
- Researching keywords and optimizing posts for SEO
- Creating compelling graphics & body copy to generate sales
GRAPHIC DESIGN INTERN • Portside Advertising Agency • Jan 2017–May 2017
- Produced print collateral and digital marketing including magazine ads, flyers, e-mail blasts, web banners, and social media ads
- Managed multiple client social media pages, such as Pinterest
- Shot photography and built rapport with clients and clients’ and clients’ employees
GRAPHIC DESIGNER • Visual Arts Department, University of South Alabama • Aug 2016–May 2017
- Designed posters, flyers, mailers, and other collateral for visual arts, art history, and archaeology departments
- Collaborated with artists, designers, and professors to implement designs
WEBMASTER & SOCIAL MEDIA MANAGER • Oracle Fine Arts Review • Aug 2016–May 2017
- Assembled, managed, and created content for Oracle’s university webpage and Facebook group
- Implemented the vision of the art directors and editor-in-chief
STUDENT AMBASSADOR & DESIGNER • University of South Alabama • Aug 2016–Dec 2016
- Consulted with multiple subcommittees to generate marketing strategies and design posters, flyers, and social media imagery to promote outreach events
- Assisted with and attended outreach events